Teaching

Bringing Real-World Sales Mastery to the Classroom​

Mastering B2B sales isn’t just about knowledge—it’s about learning from someone who’s been in the trenches, closed high-stakes deals, and trained the best. Over the years, I’ve had the privilege of teaching and training CEOs, high-potential leaders, and future sales experts across Europe. From elite business schools to Google’s selective programs, I’ve helped ambitious professionals break through their limits and excel in the competitive world of B2B sales.

Real-World B2B Sales Training for Leaders Who Want Results

In today’s landscape, textbook knowledge isn’t enough. My teaching approach is grounded in real-world experience—strategies I’ve used to close high-value deals, optimize sales processes, and lead top-performing teams. My focus isn’t just on theory but on the practical tactics that drive sales, build partnerships, and create sustainable growth.

What You’ll Learn When You Work with Me:

• High-Ticket Sales Mastery: Discover the psychology and tactics that drive complex B2B sales. I teach you how to navigate long sales cycles, engage multiple decision-makers, and close deals worth celebrating.
• Sales Strategy That Scales: Learn how to craft a repeatable, scalable process that brings in high-value clients consistently.
• Negotiation and Objection Handling: Get the confidence and tools you need to turn objections into opportunities, making every conversation a step toward the close.
• Digital Sales Innovation: As a Google Sales Trainer, I bring insights from the digital frontier, showing you how to leverage the latest tools and strategies to dominate in today’s market.

My Teaching Experience

Over the years, I’ve had the opportunity to train elite professionals in a variety of settings, each one focused on delivering the kind of knowledge that drives real impact:

• Business School Expertise: As an associate professor at top institutions like IE Business School and ISDI, I taught B2B sales, digital analytics, and big data to business leaders and executives. My classes weren’t about theory—they were about preparing leaders to tackle real-world challenges and make data-driven decisions that drive growth.
• Google Sales Trainer for CEOs: Selected by Google to train CEOs of high-potential agencies across The Netherlands, Belgium and Spain, I delivered intensive workshops that equipped these leaders to scale faster, improve performance, and maximize revenue. My sessions earned a satisfaction rating of 9.4 out of 10—proof that when I teach, I deliver.

Who My Teaching is For

My teaching is for leaders, sales professionals, and high achievers ready to sharpen their skills, think bigger, and dominate their markets. If you’re an executive, sales director, or entrepreneur who wants to take your team or yourself to the next level, I’m here to equip you with the strategies and insights that deliver.

Whether you’re looking to optimize your team’s sales process, navigate the complexities of high-ticket B2B deals, or simply master the art of closing, my teaching brings the experience, strategies, and practical tools to get you there.

How We Can Work Together

Whether you’re interested in custom training sessions for your team or need an experienced speaker for your next industry event, I offer flexible, impactful programs to meet your needs:

• Executive Training Programs: Tailored to your team’s specific challenges and goals, these workshops are designed to get everyone on the same page, equipped with strategies that work in the field.
• Keynotes and Masterclasses: Bring me in as a speaker for your next conference, sales summit, or executive retreat. My presentations aren’t just engaging—they’re packed with actionable insights that attendees can start using immediately.
• One-on-One Sales Coaching for Leaders: For executives looking to sharpen their personal skills and boost their impact, I offer individual coaching sessions where we’ll focus on your unique goals and sales challenges.

Ready to Learn From a Proven Expert? Let’s Connect.

When it comes to B2B sales, experience is everything—and I bring over 25 years of real-world expertise to the table. If you’re ready to elevate your skills, expand your team’s capabilities, and achieve sales success like never before, let’s get started. Get in touch today to learn more about my programs and how we can work together to drive real results.