About René Dechamps Otamendi – Your B2B Sales Coach

Empowering Entrepreneurs Through Expert B2B Sales Coaching

With over 20 years driving success across B2B markets worldwide, I’ve mastered the art of high-ticket sales and B2B sales coaching. My career has been built on a foundation of delivering value through every transaction, every partnership, and every business I’ve led.

Having launched seven companies and closed countless high-stakes deals across Belgium, Spain, the EU, and the United States, my journey is driven by a passion for coaching entrepreneurs and a commitment to building meaningful client relationships. I’ve had the privilege to work with industry-leading brands and ambitious entrepreneurs, empowering them to achieve lasting results through effective B2B sales coaching.

Real-World Experience as Your B2B Sales Coach

My career began with a simple principle: success is built on genuine partnerships and measurable outcomes. Early on, I discovered that my approach to sales—focused on understanding each client’s unique needs and delivering tailored solutions—was key to my ability to consistently close high-value deals. Over the years, I applied this philosophy across numerous roles, including:
B2B Sales Coach and Mentor guiding entrepreneurs and sales teams through every phase of growth.
Entrepreneur launching over half a dozen companies, most of them in the digital sector and all B2B oriented.
• High-Ticket Closer specializing in deals that drive lasting value for all parties.
Sales Trainer for Google in Benelux and Spain, training CEOs and high-potential agencies to maximize their impact.
• University Professor at top institutions like IE Business School, where I taught advanced digital analytics.
From the classroom to the boardroom, my goal has always been to share insights that create real change, turning ambitious goals into practical strategies and transformative growth.


Why I Coach: Empowering B2B Sales Success


Coaching B2B sales isn’t just a career for me—it’s a passion. I understand the unique challenges that come with high-value transactions: the extended sales cycles, the complex objections, and the need for a relationship-driven approach. With every client interaction, I strive to deliver strategies that go beyond short-term wins and drive sustainable results.


Whether I’m coaching sales professionals, consulting with a CEO, or guiding a sales team, I’m motivated by the potential to help others see and seize bigger opportunities. That’s why I’m here: to give businesses the tools they need to achieve their highest potential in the world of B2B sales through expert coaching.

My Coaching Approach: Precision, Partnership, and Proven Results

What separates my coaching approach from traditional consulting is my hands-on commitment to every client’s success. I don’t deal in theories—I provide actionable strategies that work in the real world and adapt them to meet each client’s unique challenges. My coaching services include:
Personalized Sales Coaching: Customized techniques to enhance every stage of the B2B sales process, ensuring you consistently achieve your sales targets.
Building High-Performing Sales Teams: Empowering your sales team to excel, turning individual talents into a cohesive unit that drives sustainable growth.
Multilingual Coaching Expertise: Fluent in English, Spanish, and French, I coach clients across cultural and linguistic barriers, providing confidence in high-stakes deals in any region.
Strategies for Sustainable Growth: Emphasizing follow-up and post-sale engagement to cultivate loyalty, drive ongoing success, and amplify the value of every lead generation investment.

Who Benefits from My B2B Sales Coaching

I collaborate with leaders ready to elevate their B2B sales strategy through expert coaching. My clients are CEOs, ambitious sales teams, and growth-focused entrepreneurs who understand that the right guidance can transform their sales trajectory. If you’re prepared to make meaningful strides in B2B sales and build a sustainable process for growth, let’s connect.

Partner with Me for Expert B2B Sales Coaching

I offer a range of coaching programs tailored to meet your needs—whether you’re starting with the Free 5-Day Sales Coaching Challenge or ready for a committed partnership through my B2B Sales Coaching Program.


Get in touch, and let’s collaborate to achieve the growth and success your business deserves.

Testimonials – Success Stories from My Clients


Hear from those who have transformed their businesses through my Services—real stories of growth, success, and lasting results.

“René is ultra straightforward and results driven. I also had the chance to discover his extra touch of creativity which is a real ‘plus’ in the digital sector. Impatient to work again with René!”

Mike Vandenhooft

Business Angel & VC Investor – Seed, A & B-series – Belgium

“René’s strategic approach brought clear differentiation to our digital analytics services. He helped secure key clients, driving substantial growth with a holistic view of the digital ecosystem.”

Javier Oliete Vivas

Managing Director @JAKALA – Spain

“I’ve known René for years and have trusted his instincts in every engagement. His business sense focuses on mutual wins for clients, and he’s an excellent partner to work with.”

Alex Langshur

CEO Americas at Incubeta – USA

How My B2B Sales Coaching Can Transform Your Business

I help you master B2B sales through expert coaching that enables you to close high-ticket deals, build lasting partnerships, and drive sustainable growth.


I work with entrepreneurs to sharpen their sales processes, guiding you through strategic growth and helping you scale your business with confidence.

My coaching goes beyond standard techniques, focusing on empowering leaders to build high-performing sales teams and navigate the complexities of B2B sales with skill and resilience.


I bring expertise to high-stakes negotiations, driving sales that aren’t just about closing a deal but about building strong, lasting relationships.

My approach centers on trust and long-term value, ensuring that each partnership maximizes ROI, fosters repeat business, and contributes to sustainable growth.


I provide leaders and teams with deep, practical insights into B2B sales, from initial lead generation strategies to securing long-term client loyalty.

My sales training equips organizations to excel across the sales journey, ensuring that every step, from outreach to follow-up, is optimized for lasting results.

Ready to Elevate Your B2B Sales? Let’s Talk

Let’s discuss how my B2B sales coaching can unlock your next big opportunity. Get in touch to start your journey towards achieving your sales targets and driving lasting success.

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