#Webtrends
Web Analytics Vendors, What's Your USP?
Yesterday, during the Emetrics Summit in London we were given the opportunity to ask questions to a panel of Web Analytics vendors that covered most of the top players of the Industry. Jim called it the ‘Vendors Variety Hour’. It was a pity that Ian Thomas could not participate as Microsoft hasn’t yet launched Gatineau ;-) (looking forward to see you in the panel next year).
Why This Blog?
My wife Aurélie and I have an interactive agency in Belgium — OX2. Her dream has always been to work with numbers and KPIs. Before OX2, she worked in the insurance and banking sector on Internet-related projects, but she was perpetually frustrated: every time she requested something from the technical team, the most common answer was “it’s too difficult” or “it’s not possible.” Sick of those technical roadblocks, when she discovered our team she was thrilled by the fact that “Impossible” wasn’t in our vocabulary. She decided to work on the agency side.