#Web Analytics

This month, Juan Damia asked me to participate in the first BarCamp in Argentina, taking place in Buenos Aires. I was thrilled by the invitation, but there was no way I could fly there — I had trips lined up to the Canary Islands, Washington, and Stockholm in the coming weeks, and the schedule just didn’t allow it.

So we found another way. I recorded a 10-minute video in Spanish presenting web analytics cases from our European practice, and Juan played it during the event. I also connected online for the Q&A session afterwards, which made for an interesting cross-Atlantic exchange — Buenos Aires on a Saturday afternoon, Brussels on a Saturday night.

My wife Aurélie and I have an interactive agency in Belgium — OX2. Her dream has always been to work with numbers and KPIs. Before OX2, she worked in the insurance and banking sector on Internet-related projects, but she was perpetually frustrated: every time she requested something from the technical team, the most common answer was “it’s too difficult” or “it’s not possible.” Sick of those technical roadblocks, when she discovered our team she was thrilled by the fact that “Impossible” wasn’t in our vocabulary. She decided to work on the agency side.