#Vendors

Mar 2007 4 min read

Web Analytics Vendors, What's Your USP?

Yesterday, during the Emetrics Summit in London we were given the opportunity to ask questions to a panel of Web Analytics vendors that covered most of the top players of the Industry. Jim called it the ‘Vendors Variety Hour’. It was a pity that Ian Thomas could not participate as Microsoft hasn’t yet launched Gatineau ;-) (looking forward to see you in the panel next year).

Sep 2006 7 min read

Digital Convergence & Future of Web Analytics

This morning I was reading an article in the magazine CNBC European Business (September 2006) by Joe Figueiredo “Come Toguether”. It starts like this: “Although sometimes obscured by the fog of hype, a real convergence of the information, communication and entertainment industries is under way in Europe.”

It’s not a magazine that I read often but Aurélie told me to read the article. So I took my cup of coffee, a little cigarette and started reading. All kind of thoughts & ideas were emerging as I was reading so I took notes and I wanted to share with you some of them in a brainstorm mode.

Following a very thoughtful comment of Avinash in my previous post, I’ve decided to answer in a new post. Avinash, even on a Friday afternoon, your comments remain pertinent and I quite agree on most aspects.

We can’t imagine where we’ll be within 10 years time as very little people saw things like ICQ, Google or even blogs coming. Fact remains, and you know that as well as I do, that the mathematical and statistical rules that determine success or failure of initiatives have not changed that much over time. It’s always a matter of how much money you’ve spent and how much you gain in order to determine return on investment and how to define who you’re going to target with your communication in order to assure this return. I think it’s more access to and use of this information that will have to change and even though Web Analytics products suppliers are racing for new features faster and faster, it’s clear that the ones that will win will be the ones open to their partners and listening to what the clients actually need.