#Testing

Web Analytics & Multivariable Testing (MVT)

It’s been almost over a year that I’ve been looking into A/B & Multivariable Testing (MVT) and was thinking of integrating these kinds of capabilities inside our content management systems. As we have been building CMS since more than 6 years, for us building up the different pages and combinations was really a simple thing. The questions began to emerge when we wanted to report.

The following questions were raised by the IT and Web Analytics business units.