#Social-Media
Guía Social Media de Tercera Generación
When we launched Mind Your Group in 2012, one of our founding partners was Javier Godoy — widely recognized as one of the pioneers of social media in Spain. Javier had been thinking about social media strategy in a fundamentally different way from most people in the industry, and we wanted to capture that thinking in a document that our clients could use.
The result was this guide: the Guía Social Media de Tercera Generación. Javier wrote the core content. I wrote the introduction. And the prologue was contributed by Bryan and Jeffrey Eisenberg — New York Times bestselling authors of Call to Action and Waiting for Your Cat to Bark?, who were both MYG advisors and shareholders.
On Social Media Like Facebook, Your Company Is Just Renting
A few weeks ago I was in San Francisco giving a conference on privacy at eMetrics, the world’s leading Web Analytics conference. I took advantage of my trip to meet up with Avinash so we could talk and catch up on how things were going at Mind Your Group (Avinash is an advisor and partner at MYG).
Among various topics, he was telling me about his new role at Google and how what he mainly did now was meet with executives of large multinationals to show them the importance of the digital channel.