#Roi
The Internet Is an Ecosystem of Business Processes
In my April post about the Lego Entrepreneur vs. Playmobil Entrepreneur, I promised you this post explaining how the Internet is an ecosystem that looks a lot like Lego. A promise is a promise:
When we launched Mind Your Group in March 2012, Gemma, Aurélie, and I knew we wanted to create a group of hyper-specialized services, but it wasn’t until June of that year that I finished developing the model I’m going to explain below. This model, which I call the MYG Bow Tie (La Pajarita MYG), summarizes my vision of the digital channel and has established the roadmap for the services we’re developing for our clients.
Web Analytics ROI (WAROI) in the Advertising Business Model
Last week Aurélie and I were discussing about ways of calculating the ROI of a Web Analytics project. As we see that many companies (specially in the media sector) don’t find WA a priority, we wanted to present them with a formula that would allow them to view the tremendous ROI made possible with Web Analytics.
As we often say when making presentations, accountability is becoming more and more a must reach for marketers and companies in general. This means that when dealing with any investment we need to be able to define the ROI of this investment. We see more and more marketeers needing to report and justify their budgets. Based on this, we propose a little help for the eMarketeers in the media industry wanting to invest in Web Analytics.
OX2-Panos IAB Best Efficiency Case + Audience Award Winner
[Image unavailable — original source offline: IAB logo]
This thursday, I arrived from eMetrics at 8 am. I went to a have a little nap as I needed to prepare myself for 2 presentation. One that I was addressing at the CMS Congress and one at the IAB NetCafé as we had been winners (along with other 2 cases) of the Efficiency IAB Best Case of year 2006.
It was an hectic day and I was completly jet lagged…