#Privacy
On Social Media Like Facebook, Your Company Is Just Renting
A few weeks ago I was in San Francisco giving a conference on privacy at eMetrics, the world’s leading Web Analytics conference. I took advantage of my trip to meet up with Avinash so we could talk and catch up on how things were going at Mind Your Group (Avinash is an advisor and partner at MYG).
Among various topics, he was telling me about his new role at Google and how what he mainly did now was meet with executives of large multinationals to show them the importance of the digital channel.
NextStage Predicts Gender and Age — Why Should You Care?
Yesterday I briefly presented at eMetrics the results of an independent test that was undertaken to audit the accuracy of the technology behind NextStage Analytics. For those who couldn’t attend, the accuracy of our predictions in this test were between 98% and 99%.
I’ll be publishing a White Paper explaining this test next week. In the meantime, I wanted to explain a little bit more about the value proposition that NextStage Analytics will provide in the near future and specially Age and Gender predictions.
Online Privacy Panel — eMetrics San Francisco
As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca ;-)
This post is the first of a series that I’ll be writing in the coming weeks regarding some of the sessions and conversations that I had during the conference. Usually it’s Aurélie who writes these kind of posts, but I promissed her that I would represent her during and after the conference so here it goes.
NeuroMarketing, Web Analytics & Ethics
Last Wednesday, Aurélie and I were exhausted from our previous days (since London we haven’t stopped talking, writing and working), so we decided to buy some easy cooking meals at Delhaize (our closest supermarket – 100 meters) and watch some TV to change our minds while relaxing on the sofa.
We then saw a documentary about the future of advertising on the RTBF (Belgian french speaking public TV station). What kind of publicity will we have in the future? Then a new concept appeared: NeuroMarketing. I was already familiar about NLP, but I never heard of NeuroMarketing.
Digital Convergence & Future of Web Analytics
This morning I was reading an article in the magazine CNBC European Business (September 2006) by Joe Figueiredo “Come Toguether”. It starts like this: “Although sometimes obscured by the fog of hype, a real convergence of the information, communication and entertainment industries is under way in Europe.”
It’s not a magazine that I read often but Aurélie told me to read the article. So I took my cup of coffee, a little cigarette and started reading. All kind of thoughts & ideas were emerging as I was reading so I took notes and I wanted to share with you some of them in a brainstorm mode.