#Panos

1 post tagged "Panos".
Oct 2006 2 min read

OX2-Panos IAB Best Efficiency Case + Audience Award Winner

[Image unavailable — original source offline: IAB logo]

This presentation was delivered by Thomas Dusart (Franchise & Marketing Director of Panos) and myself at the IAB NetCafé. The case is also cited in Avinash Kaushik’s book Web Analytics 2.0 (p.379) as an example of integrating online and offline measurement.

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This thursday, I arrived from eMetrics at 8 am. I went to a have a little nap as I needed to prepare myself for 2 presentation. One that I was addressing at the CMS Congress and one at the IAB NetCafé as we had been winners (along with other 2 cases) of the Efficiency IAB Best Case of year 2006.