#Nextstage

Resilience: NextStage Analytics New Future Products

For those who know me, resilience has been one of those principles I’ve always adopted, both for my company and for my customers. I remember, when I was CEO of OX2, presenting the Resilience concept to some marketers here in Brussels: what it was, why it was important and how it could be applied to their needs. I was amased to see how most of them didn’t even know what the word exactly meant…

NextStage Predicts Gender and Age — Why Should You Care?

Yesterday I briefly presented at eMetrics the results of an independent test that was undertaken to audit the accuracy of the technology behind NextStage Analytics. For those who couldn’t attend, the accuracy of our predictions in this test were between 98% and 99%.

I’ll be publishing a White Paper explaining this test next week. In the meantime, I wanted to explain a little bit more about the value proposition that NextStage Analytics will provide in the near future and specially Age and Gender predictions.