#Neuromarketing

Last Wednesday, Aurélie and I were exhausted from our previous days (since London we haven’t stopped talking, writing and working), so we decided to buy some easy cooking meals at Delhaize (our closest supermarket – 100 meters) and watch some TV to change our minds while relaxing on the sofa.

We then saw a documentary about the future of advertising on the RTBF (Belgian french speaking public TV station). What kind of publicity will we have in the future? Then a new concept appeared: NeuroMarketing. I was already familiar about NLP, but I never heard of NeuroMarketing.