#Nestle

Nestlé Creative Family — Integrating Online and Offline eCRM

One of the projects I’m most proud of from the OX2 years is the work we did for Nestlé Belgium on their Creative Family program — an eCRM initiative that truly bridged the gap between online and offline channels.

The project was presented by Diane Faynsztein, Market Intelligence Manager at Nestlé Belgium, and myself at a Marketing Day event. The core idea was straightforward: Nestlé wanted to build a direct relationship with families interested in their products, but they needed a system that connected what happened on the website with what happened in stores and through direct mail.