#Mind-Your-Group
The Internet Is an Ecosystem of Business Processes
In my April post about the Lego Entrepreneur vs. Playmobil Entrepreneur, I promised you this post explaining how the Internet is an ecosystem that looks a lot like Lego. A promise is a promise:
When we launched Mind Your Group in March 2012, Gemma, Aurélie, and I knew we wanted to create a group of hyper-specialized services, but it wasn’t until June of that year that I finished developing the model I’m going to explain below. This model, which I call the MYG Bow Tie (La Pajarita MYG), summarizes my vision of the digital channel and has established the roadmap for the services we’re developing for our clients.
Guía Social Media de Tercera Generación
When we launched Mind Your Group in 2012, one of our founding partners was Javier Godoy — widely recognized as one of the pioneers of social media in Spain. Javier had been thinking about social media strategy in a fundamentally different way from most people in the industry, and we wanted to capture that thinking in a document that our clients could use.
The result was this guide: the Guía Social Media de Tercera Generación. Javier wrote the core content. I wrote the introduction. And the prologue was contributed by Bryan and Jeffrey Eisenberg — New York Times bestselling authors of Call to Action and Waiting for Your Cat to Bark?, who were both MYG advisors and shareholders.
The Lego Entrepreneur vs. the Playmobil Entrepreneur
Seven years ago I came up with a theory that I’m going to share with you in this post. At first I didn’t think much of it, but ever since, whenever I tell people about it, it sticks with them — and some have even adopted it.
I originally formulated the Lego vs. Playmobil theory talking about entrepreneurs, but over time I’ve realized it applies equally well to executives and employees.