#Kpi

In my April post about the Lego Entrepreneur vs. Playmobil Entrepreneur, I promised you this post explaining how the Internet is an ecosystem that looks a lot like Lego. A promise is a promise:

When we launched Mind Your Group in March 2012, Gemma, Aurélie, and I knew we wanted to create a group of hyper-specialized services, but it wasn’t until June of that year that I finished developing the model I’m going to explain below. This model, which I call the MYG Bow Tie (La Pajarita MYG), summarizes my vision of the digital channel and has established the roadmap for the services we’re developing for our clients.

As we often say when making presentations, accountability is becoming more and more a must reach for marketers and companies in general. This means that when dealing with any investment we need to be able to define the ROI of this investment. We see more and more marketeers needing to report and justify their budgets. Based on this, we propose a little help for the eMarketeers in the media industry wanting to invest in Web Analytics.

This morning, I was surfing through different blogs to get some insights about people’s thoughts on the eMetrics Summit. Aurélie and I just attended it. It was a great event. Jim, I think it’s the best investment I’ve done this year! And I must admit that we’re still digesting… ;-)

While surfing Technorati, I saw on Robin’s blog a title that quickly cached my attention: “eMetrics Summit: Eric Peterson vs. Matt Belkin”. When I saw the title, I was intrigued to read the content. The post describes the different views of Eric that has proposed processes as the next Web Analytics next ‘hot topic’ versus Matt defending the importance of quick wins.