#Google-Analytics

The Friday following Emetrics, while Aurélie was attending the Predictive Analytics two day course, I was invited by Avinash to visit him at Google. I have to admit that I was pretty excited with the idea to visit Google’s offices as I didn’t attend the GAAC training in Dublin. So after a nice breakfast with Matthew and Jim I took a cab and went ahead to Mountain-view.

I had a taximan from Morocco that while driving was always looking to the back as we were having a very engaged discussion about the political situation of his country (in a Arabic influenced french). I have to admit that I regret to have launched the conversation as when we arrived at the highway I was afraid that we would get into an accident. But fortunately I got safe to Google’s HQ (a bit shaky I have to admit ;-)).

Mar 2007 4 min read

Web Analytics Vendors, What's Your USP?

Yesterday, during the Emetrics Summit in London we were given the opportunity to ask questions to a panel of Web Analytics vendors that covered most of the top players of the Industry. Jim called it the ‘Vendors Variety Hour’. It was a pity that Ian Thomas could not participate as Microsoft hasn’t yet launched Gatineau ;-) (looking forward to see you in the panel next year).

My wife Aurélie and I have an interactive agency in Belgium — OX2. Her dream has always been to work with numbers and KPIs. Before OX2, she worked in the insurance and banking sector on Internet-related projects, but she was perpetually frustrated: every time she requested something from the technical team, the most common answer was “it’s too difficult” or “it’s not possible.” Sick of those technical roadblocks, when she discovered our team she was thrilled by the fact that “Impossible” wasn’t in our vocabulary. She decided to work on the agency side.