#Ethics
Online Privacy Panel — eMetrics San Francisco
As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca ;-)
This post is the first of a series that I’ll be writing in the coming weeks regarding some of the sessions and conversations that I had during the conference. Usually it’s Aurélie who writes these kind of posts, but I promissed her that I would represent her during and after the conference so here it goes.
NeuroMarketing, Web Analytics & Ethics
Last Wednesday, Aurélie and I were exhausted from our previous days (since London we haven’t stopped talking, writing and working), so we decided to buy some easy cooking meals at Delhaize (our closest supermarket – 100 meters) and watch some TV to change our minds while relaxing on the sofa.
We then saw a documentary about the future of advertising on the RTBF (Belgian french speaking public TV station). What kind of publicity will we have in the future? Then a new concept appeared: NeuroMarketing. I was already familiar about NLP, but I never heard of NeuroMarketing.