#Eisenberg

When we launched Mind Your Group in 2012, one of our founding partners was Javier Godoy — widely recognized as one of the pioneers of social media in Spain. Javier had been thinking about social media strategy in a fundamentally different way from most people in the industry, and we wanted to capture that thinking in a document that our clients could use.

The result was this guide: the Guía Social Media de Tercera Generación. Javier wrote the core content. I wrote the introduction. And the prologue was contributed by Bryan and Jeffrey Eisenberg — New York Times bestselling authors of Call to Action and Waiting for Your Cat to Bark?, who were both MYG advisors and shareholders.