Writing
Academic Papers
- 2026Multi-Factor Reputation Scoring with Sybil Resistance Analysis13 pages · 20 references · View on Zenodo →
- 2026Taxonomy of the Agentic Economy: 50+ Definitions Across 8 Protocols14 pages · 24 references · View on Zenodo →
- 2026Why Automated Quality Verification Is Mathematically Impossible12 pages · 18 references · View on Zenodo →
Full research collection: agenticeconomy.dev/research/ →
I Didn’t Plan to Build an Agent Economy. I Just Kept Walking.
At the beginning of this year, O’Hara died. What happened next was not a plan. It was a reflex — the same reflex I’ve had since I was seven years old selling sweets at the swimming pool.
I Built the Missing Piece of the Agent Economy
Last November, I was in my kitchen making a roux. Butter, flour, patience. A roux is the simplest thing in French cooking and also the most unforgiving — thirty seconds of distraction and it burns. …
The Importance of Your Personal and Professional Values
In these turbulent times I’ve been able to talk (virtually) with a lot of people who are taking the opportunity to reflect, read books, and rethink their lives — at least in some aspect. Time …
My Early Days on the Internet and the Sale of My First Digital Agency
Yes, I confess. Ever since I got my first Internet connection in 1995, while I was studying in Louvain (Belgium), I’ve been in love with the online world. I didn’t quite know how or why, …
The Internet Is an Ecosystem of Business Processes
In my April post about the Lego Entrepreneur vs. Playmobil Entrepreneur, I promised you this post explaining how the Internet is an ecosystem that looks a lot like Lego. A promise is a promise: When …
Guía Social Media de Tercera Generación
When we launched Mind Your Group in 2012, one of our founding partners was Javier Godoy — widely recognized as one of the pioneers of social media in Spain. Javier had been thinking about social media …
On Social Media Like Facebook, Your Company Is Just Renting
A few weeks ago I was in San Francisco giving a conference on privacy at eMetrics, the world’s leading Web Analytics conference. I took advantage of my trip to meet up with Avinash so we could …
The Lego Entrepreneur vs. the Playmobil Entrepreneur
Seven years ago I came up with a theory that I’m going to share with you in this post. At first I didn’t think much of it, but ever since, whenever I tell people about it, it sticks with …
Resilience: NextStage Analytics New Future Products
For those who know me, resilience has been one of those principles I’ve always adopted, both for my company and for my customers. I remember, when I was CEO of OX2, presenting the Resilience …
NextStage Predicts Gender and Age — Why Should You Care?
Yesterday I briefly presented at eMetrics the results of an independent test that was undertaken to audit the accuracy of the technology behind NextStage Analytics. For those who couldn’t …
WAA in Spain — A Step Towards EUWAA? Let's Experiment Empowering the Local Chapters!
Last week I was invited to Barcelona to a great WA event: Practitioner Web Analytics 2008. This event gathered most of the Spanish Web Analytics professionals around a 3 days event. It was a great …
Online Privacy Panel — eMetrics San Francisco
As you have read this year I attended without Aurélie eMetrics San Francisco as she had to take care of our most important project ever: Luca ;-) This post is the first of a series that I’ll be …
A New Life Starts, But Some Things Don't Change
As you might have read, Aurélie and I had a great moment in our lifes this week with the birth of our son: Luca Luca Dechamps Pols was born this Wednesday at 20h34, he weighted 3,260 kg and measured …
Nestlé Creative Family — Integrating Online and Offline eCRM
One of the projects I’m most proud of from the OX2 years is the work we did for Nestlé Belgium on their Creative Family program — an eCRM initiative that truly bridged the gap between online and …
Web Analytics in Europe — BarCamp Buenos Aires
This month, Juan Damia asked me to participate in the first BarCamp in Argentina, taking place in Buenos Aires. I was thrilled by the invitation, but there was no way I could fly there — I had trips …
OX2 Web Analytics Day 2007: Thank You & Feedback
Here’s a little video presenting the Web Analytics Day that took place last week here in Brussels done by Roberto, one of our Design team members. Microsoft Gatineau — World Premiere at OX2 Web …
Four Gurus For You (4G4U)
Well here is as promised a preview of the Four Gurus For You Session that took place last may in San Francisco during the Emetrics Summit. As you might know the International Committee of the Web …
Visiting Avinash at Google in the Valley
The Friday following Emetrics, while Aurélie was attending the Predictive Analytics two day course, I was invited by Avinash to visit him at Google. I have to admit that I was pretty excited with the …
First Web Analytics Wednesday in Brussels
This week, the Web Analytics Association and OX2 just organised a Web Analytics Wednesday here in Brussels. It was the first time we had this event in the capital of Europe and it was a nice event …
NeuroMarketing, Web Analytics & Ethics
Last Wednesday, Aurélie and I were exhausted from our previous days (since London we haven’t stopped talking, writing and working), so we decided to buy some easy cooking meals at Delhaize (our …
Web Analytics Vendors, What's Your USP?
Yesterday, during the Emetrics Summit in London we were given the opportunity to ask questions to a panel of Web Analytics vendors that covered most of the top players of the Industry. Jim called it …
OX2 Supports Baobab — And I Surf the Office
This ‘uncategorized’ post to give our support to Scripta’s initiative BAOBAB. For this end of year they created a campaign called “Ma Dernière Heure” (My Last Hour). The …
Web Analytics ROI (WAROI) in the Advertising Business Model
Last week Aurélie and I were discussing about ways of calculating the ROI of a Web Analytics project. As we see that many companies (specially in the media sector) don’t find WA a priority, we …
OX2-Panos IAB Best Efficiency Case + Audience Award Winner
[Image unavailable — original source offline: IAB logo] This presentation was delivered by Thomas Dusart (Franchise & Marketing Director of Panos) and myself at the IAB NetCafé. The case is also …
Web Analytics Journey Index (WAJ)
This morning, I was surfing through different blogs to get some insights about people’s thoughts on the eMetrics Summit. Aurélie and I just attended it. It was a great event. Jim, I think …
Digital Convergence & Future of Web Analytics
This morning I was reading an article in the magazine CNBC European Business (September 2006) by Joe Figueiredo “Come Toguether”. It starts like this: “Although sometimes obscured …
Web Analytics & Multivariable Testing (MVT)
It’s been almost over a year that I’ve been looking into A/B & Multivariable Testing (MVT) and was thinking of integrating these kinds of capabilities inside our content management …
Why This Blog?
My wife Aurélie and I have an interactive agency in Belgium — OX2. Her dream has always been to work with numbers and KPIs. Before OX2, she worked in the insurance and banking sector on …